Privacy Policy

Effective date: May 25, 2018 East Brother Machinery ("us", "we", or "our") operates the //www.eastbrothersmachinery.com/ website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from www.eastbrothersmachinery.ie

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Definitions

• Service is the www.eastbrothersmachinery.ie website operated by East Brothers Machinery

• Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

• Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Cookies are small pieces of data stored on your device (computer or mobile device). You can learn more about cookies here or view our cookie policy here.

• Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner of which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

• Data Processors (or Service Providers) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

• Data Subject (or User) Data Subject is any living individual who is using our Service and is the subject of Personal Data. 

 

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address

• First name and last name

• Phone number

• Address, State, Province, ZIP/Postal code, City

• Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

We collect your postal address when placing an order though our online Ecommerce store to facilitate delivery of physical goods to the address provided during account sign-up or checkout process 
Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). 
Consent: you give your consent to us sending purchased good to the designated address provided during account sign-up or checkout process. 
Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). 
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above. 
 

Transfer and storage of your information We store emails you send us as well as our third-party email provider, Gmail (Google, Inc.). Emails you send us will be transferred and stored outside the EEA on our third-party email provider’s (Google, Inc.’s) servers in the United States of America or any of their other data centres around the world. Their privacy policy is available here: https://policies.google.com/privacy?hl=enFor further information about the safeguards used when your information is transferred outside the EEA, please see the section of this privacy policy entitled Transfer of information outside the EEA.

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Storage and transfer of your information

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email). 

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence. 

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). 

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so). 

Transfer and storage of your information

Emails you send us will be transferred and stored outside the European Economic Area on our third-party email provider’s (Google, Inc.’s) servers in the United States of America or any of their other data centres around the world. Their privacy policy is available here. 
For further information and information on the safeguards used when your information is transferred outside the European Economic Area, please see the section of this privacy Transfers of your information outside the European Economic Area. 

When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us. Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence. 

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). 

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so). Transfer and storage of your information. 

Information about your call, such as your phone number and the date and time of your call, is processed by one of our telephone providers and stored within the European Economic Area in Ireland or the United Kingdom. 

When you contact us using our contact form, we collect your name, email address, phone number and any information you provide in the ‘query’ field. We also collect any other information you provide to us when you complete the contact form. 
If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry. 

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence. 
Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation). 

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so). 
 

Transfer and storage of your information

Messages you send us via our contact form will be stored inside the European Economic Area.
 

Transfer of information outside the EEA

Information is transferred and stored outside the EEA (EEA) in the circumstances as listed below. We will also transfer your information outside the EEA or to an international organisation to comply with legal obligations should they arise (compliance with a court order, for example). We will ensure appropriate safeguards and protections are in place should we be required to do so. 
Email 
Information you submit to us by email is transferred outside the EEA and stored on We use Gmail (Google, Inc.) as this party. You can view Google's privacy policy here: https://policies.google.com/privacy?hl=en-GB&gl=uk 
Country of storage: United States, Taiwan, Singapore and/or Chile. These countries are not subject to an adequacy decision by the European Commission. You can find out more about Google’s data centres: https://www.google.com/about/datacenters/inside/locations/index.html. 
Safeguard(s) used: Google transfers your information outside the EEA to entities which have either self-certified themselves as compliant under the EU-U.S. Privacy Shield or have put EU-approved model contract clauses are in place. 
Contact form Information you submit to us via our contact form is stored inside the EEA Country of storage
 

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

 

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use:

• Session Cookies. We use Session Cookies to operate our Service.

• Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

• Security Cookies. We use Security Cookies for security purposes.

 

Use of Data

East Brother Machinery uses the collected data for various purposes:

• To provide and maintain our Service

• To notify you about changes to our Service

• To allow you to participate in interactive features of our Service when you choose to do so

• To provide customer support

• To gather analysis or valuable information so that we can improve our Service

• To monitor the usage of our Service

• To detect, prevent and address technical issues

• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

 

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the EEA (EEA), East Brother Machinery legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.East Brother Machinerymay process your Personal Data because:

• We need to perform a contract with you

• You have given us permission to do so

• The processing is in our legitimate interests and it's not overridden by your rights

• For payment processing purposes

• To comply with the law

 

Retention of Data

East Brother Machinery will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal, revenue, and accounting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. East Brother Machinery will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods. 
 

 

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction If you are located outside Ireland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Ireland and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. East Brother Machinery will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information. 

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Disclosure of Data

Legal Requirement

East Brother Machinery may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation

• To protect and defend the rights or property of East Brothers Machinery.

• To prevent or investigate possible wrongdoing in connection with the Service

• To protect the personal safety of users of the Service or the public

• To protect against legal liability

• We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

• • • Telephone provider (Eir),

    • Email provided and backed up using Google in its data centres around the world),

    • Google: Email storage, Analytics, Adwords. See their privacy policy here: https://privacy.google.com/businesses/compliance/#?modal_active=none

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Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. 
 

"Do Not Track" Signals

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. 
 

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the EEA (EEA), you have certain data protection rights. East Brother Machinery aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.In certain circumstances, you have the following data protection rights:

 

• • • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

    • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

    • The right to object. You have the right to object to our processing of your Personal Data.

    • The right of restriction. You have the right to request that we restrict the processing of your personal information.

    • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

    • The right to withdraw consent. You also have the right to withdraw your consent at any time where East Brother Machinery relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You may obtain a fully copy of all data stored on this website by visiting our privacy centre here here. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA (EEA). 

 

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

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Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service

• • • Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

 

Advertising

We may use third-party Service Providers to run online advertising campaigns promoting the use of our Service

 

• • • Google Adwords We use AdWords to create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers our ads to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. If our AdWords ad is clicked on, Google search users are then directed our website. These links to our website using Adwords campaigns are monitored using our Google Analytics integration on our website.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

 

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.The payment processors we work with are:

• Payzone Their Privacy Policy can be viewed at https://www.payzone.co.uk/privacy-policy/

 

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. 
 

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers. 

 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.